Grocery Dive reported the development on 2025-08-06. The company told investors it achieved e-commerce profitability on a fully allocated basis during the first half of 2025.
The report places the news in a wider commercial context. Ahold Delhaize recorded comparable-store sales growth excluding fuel of 3.4% in the U.S. during the second quarter. Net sales for the quarter came in at about 13 billion euros ($15 billion), an increase of about 2% at constant exchange rates compared to the year-ago period. Online sales rose year over year by 16.4%.
For the food sector, the practical implications extend beyond the immediate announcement. During the first half of 2025, Ahold Delhaize achieved e-commerce profitability on a fully allocated basis — a key milestone for the company’s omnichannel model. Ahold Delhaize improved its online profitability primarily by shifting toward less asset-intensive same-day delivery, boosting fulfillment capacity, tapping into retail media and automating operations, Frans.
Attention now turns to how companies, customers and regulators respond. “It is particularly encouraging to see that, more and more, customers are finding value in the convenience and flexibility of our brands' omnichannel offerings,” Muller said, noting that the company expanded its e-commerce market share in both Europe and the U.S.
Grocery Dive
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