Amazon’s same-day push is already disrupting grocers

Grocery Dive reported the development on 2025-08-18. The company’s pursuit of faster delivery is boosting sales in key pantry and general merchandise categories, according to one expert. Can it overcome the “trust chasm” in fresh?

The report places the news in a wider commercial context. Amazon’s announcement last week that it’s adding fresh groceries to its same-day delivery service stirred anew the debate over whether U.S. consumers are ready to buy a significant amount of produce, milk, meat and other perishables from an online-only service.

For the food sector, the practical implications extend beyond the immediate announcement. These fast-moving consumer goods — or “essentials,” as Amazon calls them — are high-margin items that many grocers rely on to turn a profit. For years, the e-commerce giant has been commanding a significant portion of these sales — and the signals so far from same-day delivery indicate that its share of consumer goods purchases is getting bigger. “They've essentially.

Attention now turns to how companies, customers and regulators respond. Although Amazon hasn’t released details about the performance of its same-day service specifically, it has made clear that it’s seeing growing demand for faster delivery. Last year, Amazon shipped more than 9 billion orders for same- or next-day delivery worldwide, and during this year’s second quarter delivered 30% more items in the U.S. for same or next-day service compared with the.