Butterfly Equity acquires ePac

Packaging Dive reported the development on 2026-01-15. Butterfly is “the right partner that understands and speaks our language,” said Virag Patel, co-founder and CEO of digitally printed flexible packaging specialist ePac, whose investors included Amcor.

The report places the news in a wider commercial context. Butterfly Equity has acquired ePac Flexible Packaging, the companies announced Thursday. Deal terms were not disclosed. ePac leadership will remain in place. ePac, which primarily specializes in digitally printed pouches with 15-day turnarounds for CPGs, says the deal will accelerate growth.

For the food sector, the practical implications extend beyond the immediate announcement. While ePac largely serves food customers, co-founder and CEO Virag Patel also highlighted potential growth ahead in pet food as well as nutraceuticals. ePac was founded in Wisconsin in 2016 amid changing tides in CPG markets, aiming to serve smaller and medium-sized brands that demanded faster and more flexible packaging suppliers.

Attention now turns to how companies, customers and regulators respond. “It's hard to ignore that these brands exist out there, and it's frankly also hard to ignore that if you can elevate their packaging, they can be competitive in the market space with any other brand out there,” Patel said. “When a Costco calls, or Whole Foods calls, can they react quickly enough to be on that shelf at the right time?”. The opportunity is bigger than meets the eye.