Food Dive reported the development on 2025-11-26. The options, which are launching under a new Simply NKD line, come as the food and beverage giant aims to reimagine core brands and expand choices for health-conscious consumers.
The report places the news in a wider commercial context. Cheetos and Doritos are stripping down to their true colors as PepsiCo begins rolling out snack options without artificial dyes, part of a slate of new innovations catering to health-conscious consumers. The dye-free versions of the popular snack brands will be available in retailers nationwide beginning Dec. 1 under a new line called Simply NKD.
For the food sector, the practical implications extend beyond the immediate announcement. “No color, no artificial flavors, same intensity — that’s Simply NKD," Hernán Tantardini, CMO of PepsiCo Foods U.S., said in a statement "We are reinventing our iconic — and most famous — brands to deliver options with the bold flavors fans know and love, now reimagined without any colors or artificial flavors.".
Attention now turns to how companies, customers and regulators respond. Companies have faced pressure from consumers and the Trump administration’s movement to remove artificial dyes from products, with critics saying the synthetic colors add no nutritional value and could pose health risks. Health Secretary Robert F. Kennedy Jr.
Food Dive
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