Grocery Dive reported the development on 2025-08-27. The Ahold Delhaize banners are using the order-management platform to help shoppers purchase made-to-order items like bakery platters, flowers and deli trays.
The report places the news in a wider commercial context. Ahold Delhaize USA banners Food Lion and The Giant Company have deployed Instacart’s FoodStorm order-management system, the grocery company announced Wednesday. The software allows shoppers to place requests online, in-store or by phone for made-to-order goods like fresh bakery platters, balloons, floral arrangements, and customized deli meat and cheese trays.
For the food sector, the practical implications extend beyond the immediate announcement. The arrangement reflects ongoing efforts by Ahold Delhaize and Instacart to reposition themselves as the grocery e-commerce sector evolves. Ahold Delhaize’s decision to deepen its ties with Instacart reflects a broader quest by the Dutch grocery company to energize its performance by investing in omnichannel capabilities.
Attention now turns to how companies, customers and regulators respond. Instacart, meanwhile, has been working aggressively in recent years to diversify its business beyond the legacy delivery and pickup services that have long served as its core, with a particular focus on helping retailers automate core functions such as order intake and inventory management.
Grocery Dive
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