Food Dive reported the development on 2026-01-14. Nico Amaya, the company’s North America president, discusses why product development has moved away from a one-size-fits-all solution and the role that AI is playing in his business.
The report places the news in a wider commercial context. Armed with more information than ever before, consumers are reshaping how food manufacturers approach innovation. With shopper preferences rapidly changing and inflation sharply curtailing how much shoppers are spending, innovation has become one of the primary levers for food companies to drive growth.
For the food sector, the practical implications extend beyond the immediate announcement. Pringles maker Kellanova, which became part of candy and snack maker Mars on Dec. 11, has leaned into consumer trends like protein and recently posted its largest annual increase in dollar sales from innovation in years. It's also using tools like artificial intelligence to assist in everything from product development to data analysis.
Attention now turns to how companies, customers and regulators respond. This interview, which took place before the completion of the Mars merger, has been edited for brevity and clarity. FOOD DIVE: Please discuss the importance of innovation right now in food.
Food Dive
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