How Vital Farms cracked open the pasture-raised egg market

Food Dive reported the development on 2025-11-17. The company is on track to reach $1 billion in sales, benefiting from consumer interest in traceable and ethically produced foods.

The report places the news in a wider commercial context. It might not seem like the egg market is ripe for innovation, but premium producer Vital Farms may have found a way to upend the market. Vital Farms was founded in 2007 by Matt O’Hayer and Catherine Stewart on 27 acres of land in Austin, Texas, to show that eggs could be sustainably produced at a commercial scale using humanely treated animals.

For the food sector, the practical implications extend beyond the immediate announcement. Today, Vital Farms works with nearly 600 family farms that supply its pasture-raised eggs found in more than 23,500 stores across the country.

Attention now turns to how companies, customers and regulators respond. Sales have soared to $606 million in 2024 from $140.7 million five years earlier, with the firm on track to top $1 billion in sales by 2027. ”We have found a better way of producing eggs than was done before,” Thilo Wrede, Vital Farms’ CFO, said in an interview.