Food Dive reported the development on 2026-01-23. The Mars-owned brand called the launch one of its “most highly requested innovations,” while Twisted Tea packs a punch with an expanded high-alcohol lineup.
The report places the news in a wider commercial context. Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes.
For the food sector, the practical implications extend beyond the immediate announcement. The Mars-owned brand is introducing the gluten-free cracker as part of a lineup of innovations to "deliver exciting new flavors, craveable textures and more variety." Cheez-It said it created the option following requests from consumers who moved to gluten-free diets or have never tried the cracker.
Attention now turns to how companies, customers and regulators respond. The gluten-free version will be available at retailers across the U.S. in February. Cheez-It is also releasing more flavors across its portfolio and a new Cheez-It Crunch, which delivers "multisensorial flavors" with a 3D shape. In addition to the Crunch snack, the brand is releasing a Honey BBQ flavor for its Snap'd line and a Loaded Nacho flavor for Cheez-It Grooves.
Food Dive
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