Leftovers: Kraft bakes up Apple Pie Mac and Cheese | Tillamook blends mayo and butter into ‘Butternaise’

Food Dive reported the development on 2025-11-07. The snack giant said its Thanksgiving-inspired launch is “the beginning of more shockingly delicious innovations," while Boston Beer's cannabis cocktail brand gets into gummies.

The report places the news in a wider commercial context. Leftovers is our look at a few of the product ideas popping up everywhere. Some are intriguing, some sound amazing and some are the kinds of ideas we would never dream of. We can’t write about everything that we get pitched, so here are some leftovers pulled from our inboxes. Kraft Mac & Cheese gets into the Thanksgiving spirit.

For the food sector, the practical implications extend beyond the immediate announcement. Kraft Mac is giving consumers a way to combine two iconic Thanksgiving dishes with a new apple pie-flavored Kraft Mac & Cheese. The CPG giant said the idea for the new Mac & Cheese came in response to sweet and savory combinations remaining a consistent flavor trend. In addition, Kraft Heinz noted that consumers have a long history of putting cheddar cheese on top of.

Attention now turns to how companies, customers and regulators respond. The limited-time offering is only available through Walmart’s ecommerce platform. "This holiday season, we wanted to create a memorable experience for mac & cheese fans that felt as unexpected as this flavor pairing," Cheryl Barbee, Kraft Heinz communications director for Kraft Mac & Cheese, said in a statement.