Molson Coors is brewing a future beyond the beer tap

Food Dive reported the development on 2025-09-08. The alcohol giant has built a presence in everything from nonalcoholic cocktails to energy drinks to attract more consumers and offset a decline in beer consumption.

The report places the news in a wider commercial context. Molson Coors was built around beer, but the company sees a big future beyond the tap. The 251-year-old brewer, whose portfolio includes Miller Lite, Blue Moon and its namesake offerings, has established a presence in everything from non-alcoholic cocktails to energy drinks — part of a conscious effort to buffer its business from changing consumer habits and a pullback in beer consumption.

For the food sector, the practical implications extend beyond the immediate announcement. Expanding beyond beer “provides a bit of a [safety] net for us," Kevin Nitz, Molson Coors’ vice president of non-alcoholic beverages, said in an interview. “If a consumer is going to choose not to have an alcohol-based beer today, then, of course, why wouldn’t we want to keep them in our portfolio?”.

Attention now turns to how companies, customers and regulators respond. When consumers choose to imbibe, many are forgoing beer for other options such as canned cocktails. Beer consumption per capita for legal drinking age Americans has fallen nearly 25% since it peaked at 327 servings of 12 ounces each in 2007, according to data from S&D Insights.