Red Bull moves ahead with $1.7B factory after delay

Food Dive reported the development on 2025-09-15. The plant is expected to can 3 billion energy drinks annually and distribute throughout the U.S.

The report places the news in a wider commercial context. Red Bull broke ground on a new $1.7 billion facility in Concord, North Carolina, following a four-year delay. The facility is a joint manufacturing and distribution center from Red Bull, packaging supplier Ball Corp., and Austrian beverage company Rauch Fruchtsäfte.

For the food sector, the practical implications extend beyond the immediate announcement. The project was first announced in 2021, and construction began on Sept. 9. A spokesperson didn’t specify the reason for the delay. Red Bull, Ball and Rauch Fruchtsäfte opened their first U.S. plant in Glendale, Arizona, in 2021.

Attention now turns to how companies, customers and regulators respond. A 50% tariff on aluminum by the Trump Administration this year has created a push for more beverage packing in the U.S. Austria-based Red Bull is building the North Carolina facility as the global energy drink market is seeing growth — it’s projected to reach $125 billion by 2030.