Spindrift discontinues alcohol offering amid decline in hard seltzers

Food Dive reported the development on 2025-08-25. The beverage maker will end production of its Spiked line after four years, noting it took “substantial resources and time.”.

The report places the news in a wider commercial context. Spindrift is discontinuing production of Spindrift Spiked after four years to focus on innovating its core sparkling water platform, the company said on its website. The beverage maker said the alcoholic offering required “substantial resources and time” and took attention away from other parts of its business.

For the food sector, the practical implications extend beyond the immediate announcement. The decision to transition away from alcohol comes seven months after a majority stake in Spindrift was sold to a private equity firm and former Boston Beer head Dave Burwick was appointed CEO. Spindrift surged in popularity during its 15-year history with flavored sparkling waters that are low in sugar and contain clean-label ingredients.

Attention now turns to how companies, customers and regulators respond. But a lot has changed since that time. Hard seltzer has lost much of the buzz that made the beverage attractive in the first place as consumers either reduce alcohol consumption or opt for other canned cocktails. In addition, the hard seltzer segment welcomed several new deep-pocketed players, including Coca-Cola and Molson Coors, further intensifying the competitive landscape.