Packaging innovations: Sue Bee honey’s buzzy tub change, Veritiv chills out bulk shipments

Packaging Dive reported the development on 2025-12-12. Plus, UPM launches a biobased black pigment, Eat Happy Kitchen spices up with metal and Ajinomoto Cambrooke’s new cap boosts accessibility.

The report places the news in a wider commercial context. Companies constantly innovate and redesign their packaging to boost performance, enhance sustainability and improve marketability. Here’s a look at five recent packaging product launches or revamps on Packaging Dive’s radar. Sue Bee is switching up the packaging material and look for its spun honey product.

For the food sector, the practical implications extend beyond the immediate announcement. “Not only does the new design offer a more modern, streamlined look that stands out on shelf, but the clear container also puts the smooth, creamy texture of our Spun Honey on full display,” said Bethany Love, marketing manager of Sioux Honey Co-op, via email.

Attention now turns to how companies, customers and regulators respond. Sue Bee began shipping the new packaging to select stores in November, and last week it began rolling out the revamped product nationwide. This week, Veritiv introduced its TempSafe PalletShield, a fiber-based solution for bulk temperature-sensitive shipments.