Packaging innovations: Absolut tops itself with fiber, Aldi is glued to its beer

Packaging Dive reported the development on 2025-07-11. Plus, Amcor divides up its trays and BiOrigin Specialty Products helps food service operators block grease.

The report places the news in a wider commercial context. Companies constantly innovate and redesign their packaging to boost performance, enhance sustainability and improve marketability. Here’s a look at four packaging launches and revamps on Packaging Dive’s radar. Absolut Vodka is going paper from top to bottom, as parent company Pernod Ricard touts the success of its May trial run for a paper-based cap and bottle combo. It now intends to do a limited.

For the food sector, the practical implications extend beyond the immediate announcement. Absolut calls the paper-based cap and bottle an industry first. No viable options existed in the market for paper caps, the company said in a news release, so Absolut teamed up with Blue Ocean Closures to develop one.

Attention now turns to how companies, customers and regulators respond. The first-generation paper cap is made of more than 95% FSC-certified fiber and a thin top-seal barrier made of plastic. Absolut aims to eventually replace the plastic with a biobased material.